Bierhorst: Communication is key for future of digital radio
DAB radio broadcasters need to better communicate what they have to offer to in-car listeners, and collaborate more effectively with each other to make the medium grow. This was the message delivered by WorldDAB President Jacqueline Bierhorst as she opened the WorldDAB Automotive 2024 on June 13, 2024. The one-day conference was held in Prague, Czech Republic, in front of an in-person audience and streamed online. WorldDAB is the international association spearheading the adoption of the DAB digital radio transmission standard globally. “Last time I was here was for Radio Days Europe 2023, when we were celebrating 100 years of Czech Radio,” Bierhorst told her audience. “This anniversary is a great example of what the UK media consultant and DAB operator Matt Deegan called ‘radio’s relentlessness.’ But we can’t be complacent. We can’t rest on our success. The dashboard is critical to our future.”
(Radio World) Read more