Radio listening reaches 73% of Internet users
AIMC (Asociación para la Investigación de Medios de Comunicación) has presented the results of the 10th edition of the study dedicated to radio, carried out through the AIMC Q PANEL, its panel of Internet users formed from the contacts of EGM (Estudio General de Medios) interviewees. The objective of the survey is to deepen the knowledge of individuals who listen to radio and have access to the Internet, in the interaction between analog and digital, expanding and complementing the usual information obtained through the EGM. DAB/DAB+ debuts as the channel of choice for Internet users with almost 3% of the audience. The car remains the most reported place to listen to radio in general: 59% of those who listened to radio yesterday did so in the car.
(Gorka Zumeta) Read more