Before the launch of new stations in June: ‘DAB+ Study 2024’ confirms steady use of digital terrestrial radio
50% of the Austrian population aged 15 and over are familiar with the term DAB+ digital radio, its logo or even both. 26% of all households in Austria state that they have at least one DAB+-capable receiver and almost a quarter of the population has already listened to radio programmes via DAB+ digital terrestrial radio. Five years after the nationwide launch, 18% of the total population or 960,000 Austrians use DAB+ radio (almost) daily, several times a week or at least several times a month. These are the key findings of the study ‘DAB+ Digital Radio Austria 2024’ presented by RTR Medien on 11 April. After an introduction by RTR Media Managing Director Wolfgang Struber, Ipsos market researcher Roswitha Wachtler presented the latest findings on the premises of RTR.
(Newsletter RTR Medien) Read more