NOSTALGIE included in ma 2024 Audio I for first time
NOSTALGIE has been recognised for the first time in the Media-Analyse ma 2024 Audio I published today by agma with 172,000 listeners per day. "NOSTALGIE - nur die grössten Songs" has been available nationwide via DAB+, stream and app since January 2021. The programme is aimed primarily at the core target group between the ages of 35 and 49 with a music format that combines the biggest songs of the 80s with those from the 70s and 90s. Olaf Hopp, Managing Director of ENERGY Deutschland: "The ENERGY Group's programmes in Germany are now not only a guarantee for high reach in the young target group, but we are now also being shown individually for the first time with the NOSTALGIE brand. We have already seen this positive development in the current results of ma IP Audio and in our own surveys and now this is also underpinned by valid figures in the media analysis relevant for marketing".
(ENERGY Deutschland) Read more