FM continues to lose ground in French-speaking Belgium
On 12 March, maRadio.be, the cooperative society representing 90% of the French-speaking Belgian radio audience, which was celebrating its 10th anniversary, brought the sector together at the 2024 edition of Digital Radio Day, during which it presented the results of the 6ᵉ wave of its study devoted to monitoring the digital transition of radio in the Wallonia-Brussels Federation. In the space of just a few years, digital channels for listening to radio have come to the fore. At the same time, FM is continuing its meteoric decline: while it accounted for 82% of listening volume in 2018, it now accounts for just 54%. Only 23% of Belgian listeners listen exclusively to analogue radio. On the digital side, there has been steady growth, with 46% of listening volume, including 21% via DAB+, 17% via the internet and 9% on television.
(maRadio.be) Read more