Younger listeners switching on commercial radio, as DAB+ soars in Australia
The first ratings of 2024 have shown 82% of Australians – a record 12.26 million people – are listening to commercial radio, while GfK Radio Survey 1 also showed promising growth in younger audiences. “Audiences are continuing to explore their digital options, with 3.2 million people aged 10 and over listening to commercial radio via streaming, and 4.7 million listening to commercial radio on a DAB device,” said CRA chief executive officer Ford Ennals. Commercial DAB+ stations also saw growth in younger audiences, with listeners aged 10-24 up by 5% to 899 thousand. “CRA has just invested in a major advertising campaign around DAB+ in January and February, and we are pleased to see that could be having an impact,” Mr Ennals said.
(Commercial Radio & Audio (CRA)) Read more