Radio across Europe joining forces to fight for rightful place in the car

In this guest EBU blog, Tomas Granryd, Head of Digital Partnerships at Sveriges Radio (SR), writes about one of the major strategic focuses for the EBU in 2024: How radio can preserve its prominent position in cars. He sets out why radio deserves to be prioritised and what the EBU is doing, along with its Members and the wider industry, to achieve this. "Public service broadcasters from across the EBU membership have agreed to create a common, clear map of who are the key players (including broadcasters) and what is required to ensure that audiences can continue to easily find and listen to the content they love. The project is called The Playbook and is all about collaboration – all parts of the value chain: the car industry, operating system providers, app stores and the radio industry must work together."

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