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Le Bon Mix announces expansion in Switzerland on DAB+
As part of a drive to broaden its horizons, Toulouse-based radio station Le Bon Mix, whose chairman is Pierre Denjean from Cadur, is announcing its expansion into Switzerland via DAB+ broadcasting in the cities of Geneva and Neuchâtel, covering an area of more than 1.3 million inhabitants. "The introduction of DAB+ in Switzerland is an important step for Le Bon Mix, but we're keeping a close eye on the reactions of our new audience and are ready to adapt," said Denjean. Broadcasting is entrusted to the Swiss company DIGRIS via two transmitters in Yverdon/Neuchâtel and two transmitters to cover Geneva, with outdoor listening possible as far as Annecy, as well as in the Arve Valley as far as Chamonix.
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