22.02.2024
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The example of British radio: the strongest and most profitable in Europe
Gorka Zumeta writes: The obvious delay in the introduction of Digital Terrestrial Radio in Spain gives us a competitive advantage over those who have been working with it for years: we know, without taking any risks, the rights and wrongs. While British radio must now migrate from DAB to DAB+, in the case of Spain, we should start the new expansion, practically from scratch, with the DAB+ standard, forgetting the remains of DAB (Madrid and Barcelona). The most notable success of British radio repeats the story of the arrival of FM: new stations, mainly music stations, which have brought the younger audience into radio, so that listeners and also commercial radio revenues have increased.
(Gorka Zumeta) Read more