Viaplay's Modig: Radio must be digitised - or it will disappear
Swedish radio can only develop if the terrestrial network is digitised so that both commercial radio and public service can offer a competitive range. Without a larger range, global platforms will take over and Sweden will lose all influence over Swedish audio distribution, writes Christer Modig, CEO of Viaplay Group Radio. "Expanding digital radio with the DAB+ standard is currently the only practical way to increase the number of channels before it is too late, because political decisions are needed," he says. "The DAB network can accommodate 30 commercial channels, more players and a much greater variety for listeners. DAB is a prerequisite for commercial radio to be able to broaden its range and focus on news, debate, sport and youth channels," Modig adds.
(Dagens industri) Read more