Bobbleheads advertise DAB+ in Switzerland
The aim of the campaign is to sensitise drivers in Switzerland to the upcoming switchover to DAB+ and to support them in converting their vehicles. The campaign focuses on radio reception in the car and at the same time illustrates what would be lost without the changeover - such as music in various styles and editorial formats from news to sport. This is ensured by "Bobbleheads", which are attached directly to the car radio on the dashboard and address radio listeners directly. They symbolise radio content, give the abstract topic an emotional approach and do this in an entertaining way, in keeping with the medium of radio. The campaign is now on air throughout Switzerland on TV, radio, OOH, digital, social media and content. Partners from the radio, automotive and retail sectors also have access to advertising material via a portal.
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