World Radio Day 2024: Audio works any time and anywhere - traditional radio remains popular
UNESCO celebrates World Radio Day on 13 February. The background to this date is the founding of United Nations Radio on 13 February 1946. Since 2012, it has been held under a different motto every year. This time it is "a century informing, entertaining and educating". A good occasion to take a look at listening habits in Germany and see how consumers prefer to be informed, entertained or educated via radio. Around nine out of ten people in Germany listen to the radio either via FM or DAB+, according to a recent consumer survey conducted by GfK on behalf of the ZVEI. A good 40 per cent even state that they often listen to the radio. This puts traditional radio reception at the top of audio users' favourites. The results of the survey also show how much audio and radio are part of everyday life. 86 per cent of respondents use a car radio, for example, and almost three quarters use a radio at home.
(Digitalradio Büro Deutschland) Read more