Plans announced for new, distinctive digital music stations as extensions for BBC Radio 1, BBC Radio 2 and BBC Radio 3
As audience habits are transformed with significant growth in streaming and digital radio listening, BBC Radio looks to launch four distinctive music stations on DAB+, giving people more choice and value from the licence fee and building on the BBC’s wide-ranging support for British music. The new extensions for BBC Radio 1, BBC Radio 2 and BBC Radio 3, which will also be available on BBC Sounds, look to delve deeper into specific genres and periods of music with context, curation and storytelling done in a way only the BBC can do. The proposed music extensions will be streamlined, curating on-demand music programmes available on BBC Sounds, with archive material and some new commissions, some simulcasting, and a small amount of new live content. They are a cost-effective way to reach audiences on DAB+ where listening is growing as people move over from FM. As DAB+ is much more spectrum efficient, the extensions can be launched by using the BBC’s existing DAB allocation.
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