31.01.2024
DAB+, the unknown
By the end of March, DAB+ will cover more than 60% of the French population, but only 17% are familiar with the technology. To make up for this, the association "Ensemble pour le DAB+" (Together for DAB+), set up in 2022 on the initiative of the Bureau de la Radio, Radio France and SIRTI, is announcing the launch on 29 January of its first campaign aimed at the general public. Conceived by the Bronx agency and orchestrated by Medialist, the communication will be based around a common spot broadcast on a massive scale by all the radio stations belonging to the association, whether private, public, local or national.
(CB News) Read more