30.01.2024
Digital terrestrial radio campaigns for the general public
From major radio stations to new entrants, there are already more than 550 radio stations available on DAB+. It is often presented as the radio of the future. Starting this week, this new technology is being given its first publicity campaign. Supported by the Ministry of Culture and orchestrated by the Ensemble pour le DAB+ association (Bureau de la radio, Sirti, Radio France), the campaign includes billboards in the Paris metro and several major French cities, radio adverts, promotion on social networks, etc. "The aim is to achieve at least the same level of coverage as FM, between 80% and 90% of the population, within the next few years," says Hervé Godechot, chair of the working group.
(Le Figaro) Read more