French DAB+ promotional campaign launched
The "Ensemble pour le DAB+" association is announcing the launch of its first communication campaign aimed at the general public from 29 January 2024. The campaign is supported by the French Ministry of Culture. This large-scale, multi-media campaign, produced by the Bronx agency, is based on: A radio campaign based around a common spot broadcast on a massive scale by all the radio stations belonging to the association, whether private, public, local or national, i.e. almost the entire audience of the medium, which reaches almost 70% of the French population aged 13 and over every day. A poster campaign in the Paris metro, outdoors in the Ile-de-France region and in Nantes, Strasbourg, Lyon and Lille. A campaign on the social networks of the association's member radio stations.
(Ensemble pour le DAB+) Read more