Xperi releases new report, “From In-Vehicle Entertainment to Integrated In-Cabin Experience”

DTS, Inc., a wholly owned subsidiary of entertainment technology company Xperi Inc., today released a new automotive report, “From In-Vehicle Entertainment to Integrated In-Cabin Experience.” The report reveals that the personal vehicle is rivaling or outpacing other personal third spaces, which refers to a physical or virtual environment where one can relax or unwind. Of those who say in-vehicle entertainment is important: 81% say it is important to have a broad range of content (local radio, streaming, podcasts, audio books, etc.), and to be able to access relevant, easily ‘discoverable’ content (i.e., recommended in the dashboard) without looking for it. Two-thirds say it is important that the content is enhanced with rich visual/textual information (i.e., album cover images, biographical info) about the artist and song listened to.

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