20.12.2023
DAB serves up a mix of favourites to the metros in Australia's Survey 8
Analysing the DAB+ trends in GfK Radio 360 Surveys sometimes feels like having to choose a Christmas present for five friends with totally different tastes. Broadly speaking Sydney love CADA, Melbourne their 80s Gold, Perth likes it smooth, so too Adelaide and Brisbane, who appear to also enjoy a smorgasbord of tastes and styles. In Sydney, CADA, who are going to sound very different in 2024, gained 20,000 listeners and led the DAB pack. Also with more than 100K listeners were TikTok Trending, smooth relax, KIIS 90s, Coles Radio, ABC Sport (the only metro besides Adelaide where sports saw any gain post the AFL / NRL seasons) and, most surprising of all, iHeartAustralia.
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