28.10.2023
DAB+ station almost doubles its number of listeners
A DAB+ radio station aimed at people born between 1946 and 1964 has become one of the fastest growing in the UK, with a sharp rise in younger listeners tuning in. Boom Radio, named after the baby boomer generation and broadcasting from its presenters’ bedrooms and garden sheds, has seen the number of under-50s rocking to its mix of Sixties and Seventies music more than double in the last year (up from 64,000 to 136,000) - making up 20 per cent of its overall listeners.
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