26.10.2023

Germany

Radio with a Future: ARD Audio Panel at the Media Days in Munich

This year radio celebrates its centenary. According to experts and radio makers, radio has reinvented itself again and again and also has a successful future ahead of it. Thomas Jung (Programme Director SWR3 Pop-Unit): "The digital transformation of linear radios into tangible, user-centered audio brands with a variety of delivery channels is one of the most important success criteria for the relevance of our audio products in the future. In the complex cosmos of offerings with many players and still unknown challenges, radio will not disappear. The success of DAB+ in the market shows that this strategy works perfectly."

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