26.10.2023

United Kingdom

Smart speaker listening share dips

Smart speaker listening slightly declined quarter-on-quarter, now accounting for 13.8% of all listening, according to the latest Rajar audience data. That is down from 14.4% last quarter. However, smart speakers’ weekly reach grew slightly quarter-on-quarter from 23.1% to 23.3%. Total combined digital listening accounted for 70.3% of listening, mainly DAB (42.3%) but also online (24.2%). Commercial radio recorded a 28.2% share of online listening compared to 19.1% for BBC Radio.

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