Study shows continued DAB+ growth in Germany
According to an Arbeitsgemeinschaft Media-Analysestudy, DAB+ radio in Germany continued its successful course in the second quarter of 2023. The ma (media analysis) 2023 Audio II study notes that the use of DAB+ programs in Germany is growing while network expansion continues regionally and nationally. Broadcast launches in the states of Lower Saxony, Saxony and Schleswig-Holstein bring more choice for listeners. In the latest study, agma highlights the nationwide stations showing notable growth via DAB+. For example, the Absolute brand grew 21.4% in listeners in the average hour. Similarly, the BOB! brand is also increasing its audience, primarily through digital distribution channels. Radio BOB! reaches 9.86 million contacts per day via various reception channels — an increase of 15.5% over the previous year.
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