SBA expands media offerings with new digital audio broadcasting
The Saudi Broadcasting Authority announced on 7 August the launch of the third generation of radio broadcasting, digital audio broadcasting, and the inauguration of the Radio and Television Corp. Training Academy. Mohammed bin Fahd Al-Harthy, CEO of the Radio and Television Corp., said that the technical team was “keen to develop the digital radio broadcasting service so that the Kingdom would be among the first countries to activate the DAB+ technology.” Digital broadcasts offer several advantages over traditional AM and FM radio, providing more broadcasts on the same frequency, requiring fewer operating costs and offering a 35 percent increase in coverage area. The Radio and Television Corp. said it is expanding the use of digital broadcast areas by about 44 digital frequencies after launching three frequencies in Riyadh, Dammam, and Jeddah.
(Arab News) Read more