Commercial radio in Australia celebrates 100 years as new report reveals industry contributes $1B to Australian economy
Commercial radio in Australia turns 100 this year and kicked off celebrations today with the launch of a new report that shows the industry contributes $1 billion to the nation’s annual GDP, including a $320 million boost to regional Australia. The “Connecting Communities: The Economic and Social Contribution of Commercial Radio and Audio in Australia” report was commissioned by industry body Commercial Radio & Audio and produced by Deloitte Access Economics. The report notes: "Commercial radio has evolved with the disruptors, giving audiences more avenues to listen to content, such as through podcasts and DAB+ radio. Such innovation has fostered listenership, which has continued to grow."
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