31.07.2023
Radio, not podcasts, rules the car
June’s Infinite Dial Australia report showed that we are bigger consumers of podcasts than the US with the breakdown of car audio listening from those surveyed over the course of a month showing 84% AM/FM/DAB+, 41% music streaming services, 38% podcasts and 20% online AM/FM stations. Radio rules in the car for a couple of obvious reasons: People want to know what might impact their trip to and from work and local radio provides that information; It’s easier to leave the car after a song or talk break than knee deep in a podcast conversation.
(RadioInfo Australia) Read more