12.07.2023

"Dashboard Dialogue" study emphasises the essential role of radio in cars

Megan Lazovick, Vice President of Edison Research, presented the key findings of the new research study "Dashboard Dialogue" at WorldDAB Automotive 2023 held in Paris on 15 June. The study sheds light on the significance of radio in the modern automotive landscape revealing that radio is the top choice for audio in cars, as 91% of recent and prospective car buyers recognize the importance of having DAB/DAB+ or FM radio in their vehicles. Radio is the most listened-to audio platform in the car, with drivers saying radio is an integral part of the in-car experience, and car buyers expect broadcast radio to be standard in their next new car.

(WorldDAB) Read more