Younger radio listeners make Australians global leaders in digital audio listening
The seventh Infinite Dial Australia report, which dropped on June 27, challenges the commonly-held perception that younger Australian music fans have abandoned radio for the sexier Spotify and TikTok. “Radio remains younger Australians’ favourite audio by far, with 76% tuning into radio each week, compared to 50% using TikTok,” reckons Ford Ennals, CEO of Commercial Radio & Audio (CRA). “We are seeing the biggest increase in listeners among young audiences 18-24. This is partly driven by the +52% increase year on year in listeners to the wide range of innovative commercial DAB+ stations." As its name signifies, the CRA represents the interests of commercial radio broadcasters as a political lobby, marketing and research body and works to grow DAB+ digital radio.
(The Music) Read more