Thinking ahead instead of carrying on! BLM discusses course for local audio - Local Broadcasting Days
How can local radio and local television position themselves wisely in challenging times to stay relevant? This question is the focus of this year's Local Radio Days. Dr Thorsten Schmiege, President of the Bavarian Regulatory Authority for Commercial Broadcasting (BLM), has just opened it in Nuremberg: "Thinking ahead instead of carrying on like this must be the motto for the future. In concrete terms, this means that without a clear strategy, local radio will have a hard time in the future. And this future is primarily digital. How can local radio make its proven strengths even more visible? How can it position itself even more digitally in the digital world? The State Broadcasting Authority is doing everything it can: we want to set the necessary course with long-term strategies for audio and moving images together with the local providers."
(Bayerischen Landeszentrale für neue Medien (BLM)) Read more