Infinite Dial 2023 reveals 81% of Australians listen to digital audio monthly
Australia leads the world in digital audio listening, with the continued adoption and use of new commercial audio options while broadcast (AM/FM and DAB+) radio listening remains buoyant, according to the seventh Infinite Dial Australia report, released today by Edison Research and sponsored by industry body Commercial Radio & Audio, LiSTNR and Triton Digital. Radio listening in the car has remained the top digital audio choice, with 84% of those age 18+ who have been in a car in the last month saying that they listen to radio in the car. This number is up from 80% last year and more than double the 41% who stream music in the car. DAB+ stations have tripled their audience since 2020, driven by a wider variety of content and widespread access in new cars. In 2023, DAB+ listening soared to 7 million people a week, or 32% of people aged 12+, up from 18% last year, and 10% in 2020. “The Infinite Dial 2023 Australia study reveals that radio remains younger Australians’ favourite audio by far, with 76% tuning into radio each week, compared to 50% using TikTok,” Ford Ennals, CEO of CRA said.
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