Radio remains dashboard king
Attendees at this week’s WorldDAB Automotive gathering in Paris got a firsthand look at a study conducted by market researcher Edison Research for WorldDAB. Dashboard Dialogue 2023, which looks into radio listening, confirms that radio is the dominant source for audio in the car and that drivers/passengers rely on it and expect it to be there. A summary said, “Reinforcing the need for broadcast radio to remain prominent in the dashboard, the study found that 91% of recent and prospective car buyers said it was important that their recent or next vehicle has DAB/DAB+ or FM radio.” In addition: “82% of prospective car buyers, and 79% of recent car buyers would have been ‘much less’ or ‘somewhat less’ likely to have purchased their recent vehicle if it did not have a radio. Meanwhile 86% of recent/prospective car buyers ‘would really miss having radio in a vehicle if it were no longer available.’”
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