14.06.2023

Germany , Austria , Switzerland

Beats Radio soon also in Austria and Switzerland

Klassik Radio wants to expand into Austria and Switzerland with its offshoot "Beats Radio" via digital radio DAB+ and the internet. This was announced by Managing Director Ulrich Kubak. Beats Radio plays a mix of house and lounge music, for the generation of 30-somethings and a youth culture that has come of age. He said Beats Radio is developing rapidly and was able to increase its digital reach by over 400 per cent in 2022. "We are very confident of making money with it very soon. The station alone has seven-figure EBITDA potential for our company," Kubak said.

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