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WorldDAB joins Broadcast 2040+ campaign
WorldDAB, the global industry forum for DAB+ digital radio, has lent its voice to Broadcast 2040+, a campaign to pressure the United Kingdom government to safeguard digital terrestrial broadcast services until at least 2040. The government’s current policy only guarantees these services, and the important public service broadcasting and other content they carry, until the early 2030s. WorldDAB President Patrick Hannon says, “WorldDAB is backing the campaign because broadcast digital radio services are critical to securing radio’s future as a trusted and reliable source of news, entertainment and companionship for listeners in the U.K. and worldwide. This is particularly vital in the car, where WorldDAB research found 90% of car buyers say that broadcast radio should be standard in every vehicle.”
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