What to expect from media’s new (and old) disruptors
Jules Lund, former primetime radio host and founder of influencer agency Tribe, has become the latest new media kid on the block. Lund will join Disrupt Radio, which alongside news outfit Scire has voiced a challenge to traditional media structures. Scire is set to cover business, technology, politics and power, while Disrupt Radio will similarly target a business and entrepreneurship audience. “We’re DAB+ radio first,” says Benjamin Roberts, founder and CEO of Disrupt Radio. “With a niche format like Disrupt, we’re uniquely positioned to bring some ownership back to the medium. Live radio and real conversation are very much centre stage for us.” So, it appears Disrupt will be expecting consumers to come to them, as Roberts adds: “Yes, we’ll be available on other audio platforms, but only selectively.”
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