Study proves DAB+ is on the road to success in Austria
More and more people in Austria are familiar with DAB+. In the coverage area, 54% have heard of digital radio. This is an increase of 11% compared to 2020 and percentage increase of 7 points compared to 2022. Most of the study participants were first informed of DAB+ on the Internet, many also heard about it on the radio or car radio. Many have found information on social media, at electronics retailers or on television. An increasing number of interviewees (21%) know the DAB+ logo. A quarter (24%) of people in Austria have heard radio via DAB+. This is a slight increase compared to the study results from 2022. In the age group of 30- to 39-year-olds, even 48% have gained experience with DAB+. The number of regular DAB+ listeners has also continued to rise. 18% of the people in Austria, i.e., around 960,000, use digital radio several times a month! That means a doubling of regular listeners since 2020.
(Verein Digitalradio Österreich) Read more