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Digital radio a success in Europe #RDE23
Digital radio is a success in Europe and the EU now mandates that all cars sold in the common market must have a DAB+ receiver to receive free to air broadcast radio. But it has not always been an easy road to achieve success. The Radiodays Europe conference has heard that in Germany radio only has 4.1% of the advertising market because it is divided up into state licence areas and no analog broadcaster has been able to operate nation wide. That puts German commercial radio at a disadvantage compared with the top European countries that get 10% or more of their country’s ad revenue. This situation is now being rectified because Germany’s DAB+ licences enable nationwide broadcasting and new players, according to Erwin Linnenbach from Teutocast.
(RadioInfo Australia) Read more