The future is now… challenges and opportunities in Audio #RDE23
“Audio is the new cool, so we need to become the leader of audio,” said Charles-Emmanuel Bon from Radio France during a panel discussion at RDE23. “We need to segment in the way audiences use digital media, not in the traditional way through age demographics. Audiences need to be profiled by understanding their content interests and how they consume content… “We aim to produce less content, but more targeted content by forging links between our marketing and programming areas to inform our content and delivery.” Bon explained that his station segments content by thinking it through, producing it and distributing the content on a targeted platform.
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