28.02.2023
Belgium: Digital is close behind FM
maRadio.be, the cooperative in charge of the digital transition of Belgian French-speaking radio stations, recently presented the results of its fifth annual IPSOS study on the consumption of digital radio in the Wallonia-Brussels Federation. Faced with an ultra-competitive audiovisual offering, radio consumption remains very positive. Nevertheless, it is necessary to qualify this: the 'traditional' consumption of the medium via FM is gradually diminishing, to the benefit of the digital technologies that have been developing in recent years. DAB+ and streaming have the wind in their sails and continue to progress in the French-speaking Belgian landscape.
(La Lettre Pro de la Radio) Read more