27.12.2022

How can radio appeal to young consumers?

Broadcast radio is facing some significant challenges — and one of them involves young people. That’s according to a recent report to the government of the United Kingdom. Though specific to the U.K. marketplace, the “Digital Radio and Audio Review” explores issues that are relevant to broadcasters everywhere. Patrick Hannon is president of WorldDAB, which advocates for the DAB/DAB+ digital radio platform. “The key challenge for radio is to pursue a course that balances the need to encourage innovation, whilst simultaneously protecting the core strengths of broadcast radio,” he said.

(Radio World) Read more