Making the over-50s feel like they have a home again - Radio is booming!
When ‘Diddy" David Hamilton and Pete Murray appear on their Boom Radio Christmas special this Boxing Day, the veteran broadcasters will have a combined age of 181 and many decades of experience behind them. But becoming the oldest radio duo in history, while a nice footnote for the record books, is very much par for the course for Boom, which has carved out an enviable talent roster and listener base in less than two years. Veteran producers David Lloyd and Phil Riley launched the station – firmly aimed at the over-50s – in February last year with modest ambitions. “The original plan was to carry it on digital radio in London first and, if that worked, then we would think about rolling it out nationally,” says David, 61. Fast forward to today and Boom is, well, booming. Officially Britain’s fastest growing radio station with 443,000 listeners, it’s also rapidly becoming a home for established – read, older – DJs looking to return to their roots.
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