AudiOOH – Audio meets Out of Home
The new, convergent marketing bundle of ad.audio offers advertisers new possibilities in the future to address their target groups in an even more diverse and comprehensive way. It combines the touchpoints of car radio and OOH. Under the title AudiOOH, the new bundle can be booked with ad.audio and Ströer from 2023. The package consists of high-quality DAB+ placements of the ad.audio marketing combination, the DAB+ display ad and public video placements of the marketing partner Ströer. The target group of DAB+ listeners is addressed via classic radio spots. In parallel, the advertising message is made visible via the displays on the DAB+ receivers and spatially synchronised via a DOOH space. ad.audio is the first audio marketer in Germany to commercially market the DAB+ Display Ad.
(Ad.audio) Read more