DAB time as an application in Prima TV's HbbTV
Czech Radio is cooperating with Prima TV to promote DAB+ digital radio broadcasting. As part of an information campaign deployed before the Christmas holidays, viewers on FTV Prima can come across a special application under the virtual red button, HbbTV technology. The DAB+ digital radio promotion will also appear directly on air. If the viewer is hit by an advertising campaign promoting digital radio via HbbTV, a large box will appear on the bottom right corner of the screen with the unmistakable information "Radio can do more now".
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