Rai study reflects on the future of radio and audio
Graham Dixon writes: "Occasionally, stepping back from bite-size reports that encourage quick decision-making and taking a broader view makes perfect sense, and that exactly is what Rai has done. The introduction of new devices and attendant innovation is accelerating at a bewildering pace. Specifically, Rai asks what the response of public media should be to this new “ecosystem” — questions that seem relevant to the whole radio/audio industry. The report first looks in detail at the Italian audio market, including the adoption of devices, the presence of the tech giants, the rise of podcasting and future perspectives. It then opens the window to the wider world to examine Europe and North America, drawing together the latest research from different sources. Finally, it looks at what this may mean for the Italian public service; naturally, those challenges are not unique."
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