Commercial radio star power helps set another record high
Commercial DAB+ stations again performed strongly with almost 2.8 million weekly listeners, up 28%. Commercial radio listeners via live streaming also increased almost 26% to over 3.6 million. Mr Ennals said the survey suggests that listeners are choosing to listen across a variety of stations and widening their favourite stations to include DAB+ stations. The survey results also show that listeners are accessing their favourite stations through multiple platforms as we have seen continued growth in online listening. “This is a move from traditional radio listening that tended to circulate around people having only one or two favourite stations that they would listen to throughout the day. Consumers seem to now be more likely to have a favourite breakfast show, several stations for music and a favourite drive show.”
(Commercial Radio & Audio) Read more