04.10.2022
The commercial opportunity in digitisation of audio and Smooth FM
Nick Young is NOVA Entertainment’s Chief Commercial Officer: "A significant driver that’s future proofing NOVA’s vision to embrace all of audio is the innovation and investment across the core assets of broadcast and DAB, as seen with the recent national launch of Smooth FM. Building awareness around the shift from a singular FM station band to a DAB+ platform has been at the core of our marketing education piece. Ensuring Smooth FM be accessible via DAB+ enabled radio devices, allows us to commit to a robust all of audio solution, with a listener first approach."
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