Three quarters of Swiss radio listening is via a digital platform
In spring 2022, radio listeners used digital platforms for an average of 75 out of 100 minutes of radio every day. This was announced by the Digital Migration working group (WG DigiMig) at SwissRadioDay on 25 August 2022. DAB+ at 41% has clearly become the most popular digital radio technology. Radio listening in cars accounts for 12% of overall use. The highest proportion of radio use in cars is also via DAB+ (51%). Around 250,000 DAB+ radios were sold in Switzerland in the first half of 2022. An additional 125,000 DAB+ devices were fitted in vehicles. This pushes the total number of DAB+ radios in Switzerland up to around 6.25 million. In addition, a DAB+ radio was fitted as standard in 99.9% of all new cars.
(WG DigiMig) Read more