CRA shares new audio unlimited strategy as digital audio hits all-time high
CRA chief executive officer Ford Ennals announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the booming digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a stronger focus on identifying new commercial revenue opportunities across the broader audio markets for our members,” Mr Ennals said. Radio continued to be the most popular form of audio – 80% of Australians listened to radio via AM, FM, DAB+, live streaming or catch-up podcasts over the last week.
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