New Digital Radio NL campaign targets cars with DAB+ as standard
Digital Radio NL has launched a new campaign. A unique form of outdoor advertising that allows one-on-one communication during refuelling: digital displays from CS Digital Media at petrol stations. Smart use is made of vehicle detection during refuelling. Only cars equipped with DAB+ as standard, newer than December 2020, will be targeted. Ten different DAB+ messages from DJs/presenters from various radio stations are shown on the displays parallel to the broadcast schedule of their radio station.
(Digital Radio NL) Read more