Australian commercial radio recording highest audiences on record
Commercial radio reached a cumulative weekly audience of 12 million according to the latest GfK survey, the highest figure recorded and a 7.6% jump over the past year. Commercial Radio Australia CEO Ford Ennals said: "Commercial radio growth is being driven by radio’s digital evolution with the number of people listening via digital streaming up 34% year on year and via DAB+ up by 27%. “There was increased listening to commercial radio across all ages with a solid increase in younger listeners with 79% of 18-24s tuning in weekly. One in five of this age group listened to commercial DAB+ stations during the survey period, up 63% compared to a year ago.”
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