Record commercial radio audiences driven by digital growth
Weekly commercial radio audiences climbed to a record high of 11.8m across the five major metro markets in Australia, according to GfK Metro Survey 3. The key driver of growth is the success of the digital platforms, with listening via DAB+ up by 25%. 2.3m people now tune into DAB+ stations, up 39% year-on-year. "These are great results and as the growth of digital audio platforms continues there is more growth to come," said Ford Ennals, CEO of Commercial Radio Australia.
(Commercial Radio Australia) Read more