03.05.2022
, Radio looks to modernise its place in the digital dashboard
Radio’s options to remain relevant in the dashboard was a prevalent theme at last week’s Radio Show in Las Vegas. “Life in the Fast Lane,” moderated by Hubbard Radio CEO Ginny Morris, included findings from “The 2021 Car Buyers Study” conducted by Edison Research. More than nine in ten U.S. survey participants who listen to radio in the car agree with the statement, “radio keeps you company in the car” and 87% agree “you would miss your favorite radio stations if you couldn’t receive them in your car/vehicle.” In addition, 89% agree “radio should be standard in every vehicle.”
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